Right now, the YouTube Gaming app is limited to the US and UK – the two regions it was launched in last month. During the Tokyo Game Show 2015 (TGS 2015), the Google-owned company announced that it would be making it to Asia soon with Japan being the first stop.
But this is not all, your Android phone will be able to stream live video games to YouTube. It’s a move to cash in on the popularity of mobile gaming in markets like Japan. And while this update does not have a release date yet, it will be coming along with the YouTube Gaming app when it hits.
“Japan’s mobile games define its gaming culture, far more so than in other countries,” says YouTube’s global gaming head Ryan Wyatt in a statement. “This trend shows there’s a real need for gamers to easily share what’s on their screen with the gaming community, as it happens.”
(Also see: Twitch Partners Cannot Stream on YouTube Gaming: Report)
Although there’s no release date for the app in markets like Asia aside from “soon”, it’s an interesting strategy from YouTube. Its competition, the Amazon-owned Twitch has built up a strong fan following from the hardcore console and PC gamers over the years. Diversifying to mobile not only strengthens its chances of survival but gives Android its own streaming solution for gaming.
It also begs the question, how would platforms like Everyplay – which lets developers allow users to record gameplay and share it in their games, stay relevant in the face of competition that could essentially be, at the flip of a switch (since Google is behind Android and YouTube) embedded on every Android device?